Wanted: Joe O'Donoghue
Item
18x24
Identifier:
IA.ITM.000713
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Description
This poster was made to demonize Joe O'Donoghue, the head of the San Francisco building trades. O'Donoghue was seen by many in the anti-gentrification movement (MAC) as being a key player in the displacement of low-income, mostly immigrant families from the Mission District. Through his close political connections to then Mayor Willie Brown and the SF planning commission, he successfully lobbied to rezone parts of the Mission in order to build 'live-work' lofts that sold at market rate to young, mostly white, dot-com workers.